Hi, I’m Alex.
I drive business success by simplifying complexity, advocating for user needs, and aligning them with business priorities.
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ABOUT ME
I lead design strategy and product ownership, shaping workflows, prioritizing features, and collaborating with cross-functional teams and stakeholders to deliver impactful products.
SKILLS
LEADERSHIP & MANAGEMENT
Hands-on Product & UX Leadership
Executive Stakeholder Alignment
Cross-Functional Alignment
Vision Socialization & Buy-in
STRATEGY & PLANNING
Product Strategy & Vision
Complex Workflow Optimization
Product Roadmap Planning
OKR / KPI Definition Tracking
TECHNICAL & OPERATIONS
Enterprise Release Management
Data-Informed UX Decisions
Design Systems & Governance
WCAG / Fed Compliance
CASE STUDIES
These case studies highlight different aspects of my product-focused design thinking.
Talent Intelligence Platform
Led full-cycle UX design that enabled scalability for a candidate-to-role matching platform.
Skill Highlights: Design Strategy, Design Process, Product Design
Results: Secured stakeholder approval to begin first phase development and scale designs of future phases.
Loyalty Program Integration
Marriott-Starwood Merger
Led the digital loyalty experience for the unification of the world’s largest hospitality loyalty programs.
Skill Highlights: Enterprise Product Delivery, Product Management, Cross-Functional Leadership
Result: Delivered a complex, unified loyalty platform that met legal deadlines.
Data-Driven Design
Form hypotheses through qualitative research and validate them with quantitative analysis to produce actionable conclusions.
Skill Highlights: Data Analysis & Interpretation, Hypothesis-Driven Design, Qualitative & Quantitative Research
Results: Increased user engagement by 500%, Reduced churn by 40%, Invited by Kevin Werbach, author of “For the Win”, at the Wharton School of Business as a guest speaker
High-Impact UX Initiatives
Identified and executed UX initiatives with high ROI.
Skill Highlights: Opportunity Recognition, Cross-Functional Collaboration, Information Architecture
Result: Optimized user experience delivering $120,000 in annual cost savings, +10% promotion registrations, and up to 2 weeks reduction in ticket resolution time.
Stakeholder Approval
Secured stakeholder approval using three distinct approaches across three projects.
Skills: Stakeholder Management, Design Presentation, Team Dynamics
Results: Approval to move forward with projects
UI / UX Design
Led the design of the Battle.net platform, used by 15M+ players, and StarCraft 2, a $1B+ franchise.
Skills: UI design, Interaction Design, Cross-Functional Collaboration
Results: One user’s reaction said it all: “Shut up and take my money!”
SKILLS
User Interface Design, Interaction Design, ADA compliance, 508 Compliance, WCAG Compliance, Wireframing, Prototyping, Responsive Design, User Interviews, Usability Testing, Journey Mapping, User Flows, Personas, User Profiles, Cross-Functional Collaboration, Agile, UX Writing, Gamification, Information Architecture