Product-Driven UX Designer
Selected Case Studies
Talent Intelligence Platform
End-to-end UX design for enterprise hiring workflows that help recruiters match candidates to the right jobs
Marriott-Starwood Merger
Led digital loyalty program experience during the Marriott–Starwood merger for 110M+ members, meeting tight legal deadlines.
Savings & Revenue through Information Architecture
$120K annual savings, 10% promotion lift by optimizing Information Architecture and omnichannel flows.
Data-Driven Design
40% retention increase, 500% engagement lift through data-driven design; guest speaker at Wharton School of Business.
