Prepared for Sago
The Psychology of UX & Game Design
Leveraging Behavioral Science, Game Psychology, and Game Theory to design enjoyable and rewarding interactive experiences.
Selected Case Studies
Data-Driven Retention Systems
This case study explores the redesign of a ranking system, which reduced churn by 40% and increased engagement by 110%. I presented this work at The Wharton School, sharing insights on player motivation and long-term retention.
Optimizing Promotion Registration
This project focused on identifying and removing friction in the promotion registration flow, resulting in a 10% increase in sign-ups for high-value offers that generate $10M+ in revenue.
Visual Storytelling for Kids
These 4-star+ rated children’s books reflect strong visual design, clear storytelling, and a deep understanding of how kids engage with stories.