Hi, I’m Alex.

I love improving people’s lives by designing complex products made possible through driving business success, advocating for user needs, and aligning them with business priorities.

PROJECTS & CASE STUDIES

Here are a few projects and case studies that show how I approach complex design challenges.

Marriott and Starwood merger

Largest hospitality merger and cross-corporate collaboration, omni-channel which spanned over two years.

Talent Intelligence Platform

Scalable & flow-based design form conception to production and back again.

Data-Driven Design

Driving user behavior got me invited as a guest speaker to the Wharton School of Business by Kevin Werbach, author of the book “For the Win”

Unified products, old and new

Design evolution strategy

HIGH-ROI UX

Information architecture audit led to savings of over $125,000 annually and a two week reduction in wait times for the highest-spending travelers in the world.

Stakeholder Management

Getting approval through three case studies each using a different method.

SKILLS

User Interface Design, Interaction Design, ADA compliance, 508 Compliance, WCAG Compliance, Wireframing, Prototyping, Responsive Design, User Interviews, Usability Testing, Journey Mapping, User Flows, Personas, User Profiles, Cross-Functional Collaboration, Agile, UX Writing, Gamification, Information Architecture

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CAREER HIGHLIGHTS