Alexander Sun
UX Designer

14 years of experience driving industry leading B2C SaaS products to success by balancing the needs of the business and their users. Also played a small part in helping to shape the modern world. (citations below)

Monster Government Solutions

  • UX Director overseeing six projects and managing four designers

  • Develop products that help the government and public sector develop workforces

  • Evolve 10-year old legacy products and design new websites and SaaS products

  • Product strategies for which balance functional and visual design

Marriott International

  • Senior UX manager responsible for the digital experience of the world’s largest hotel loyalty program

  • Play a crucial role in the world’s largest merger in hospitality, Marriott and Starwood

  • Conduct user research and testing with a dedicated market researcher, Verna Ott

  • Saved the company $87,000 annually in customer service calls

  • Reduced customer care resolutions by up to two weeks

  • Increased promotion registration by up to 30%

  • Played a leading role helping to decrease an issue which started costing the company $500,000

Activision Blizzard

  • Lead UI / UX designer for StarCraft 2, the best selling strategy game

  • Championed major changes, including one that resulted in the hiring of a new game designer

  • Collaborated with data scientists, resulting in reduction of churn by 30%

  • Intertwined key touchpoints, boosting social interactions by 600%

  • Invited as a guest speaker at the Wharton School of Business on how game thinking can increase user engagement in business, a concept that “took over the world”

    Fun facts about StarCraft

Blizzard Entertainment